Marketing and Sales Representative

POSITION PURPOSE: The Marketing/Sales Representative is responsible for generating business from referral sources to meet agency growth and revenue goals.

• Drive business growth by spending a majority of the workday in the field developing referral relationships that result in eligible referrals (majority of time is spent in the field).
• Educate referral sources and the community about the referral process, company differentiators and the ease of making referrals.
• Understand the philosophy of the private duty homecare model. Remain current on local industry trends to represent and differentiate Visiting Angels and its services in the local market.
• Effectively articulate the benefits of private duty homecare services to both professional referral sources and consumers.
• Develop new and ongoing referral relationships with targeted accounts identified in the marketing plan to increase referrals and achieve business growth goals.
• Accurately generate required reports and documentation of sales activity within designated timelines.
• Assist with planning and execution of all digital marketing initiatives, including: PPC, SEO, Email, Social Media, display marketing campaigns to increase traffic, generate quality leads and referrals.
• Utilize company resources to ensure an appropriate return on investment.
• Develop the marketing plan by assessing community needs, outlining marketing strategy/objectives, qualifying key accounts and identifying specific marketing action items with measurable goals.
• Effectively communicate with the agency team and referral sources.
• Maintain regular and predictable attendance.
• Perform other functions as deemed appropriate by the management team.
• Maintain absolute confidentiality of all information pertaining to employees, clients and clients’ family members.

• Associates Degree in Marketing, Business Management or Communications preferred.

• Minimum of one year experience in the private duty homecare industry preferred.
• Experience with public speaking with demonstrated presentation skills.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook) applications, scheduling systems and other healthcare industry-related software. 
• Basic understand of digital marketing: Social Media, SEO, and PPC.
• Demonstrate ability to work well with a team.
• Results-oriented.
• Ability to form relationships and maintain rapport with referral sources.
• Ability to listen and communicate clearly, fluently and diplomatically – both orally and in writing.
• Ability to plan, organize, prioritize, delegate and accurately complete work activities within deadlines while managing interruptions.
• Work independently with minimal direction and/or supervision.
• Ability to generate goodwill for Agency with clients, their family members and referral sources. Demonstrate a strong commitment to client service excellence.
• Ability to lawfully work in the U.S.